AppChoices 2.1.8

Digital Advertising Alliance ❘ Freeware ❘
Android iOS Windows
out of 316 votes

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Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices provides transparency with participating companies and allows you to limit their collection of cross-app data for interest-based ads. Developed by the Digital Advertising Alliance and supported by the DAA's independent accountability program, AppChoices enables you to opt out of interest-based advertising with a specific company or choose to opt out with all companies in just one click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is known as interest-based advertising (IBA). AppChoices empowers you with choices regarding whether you receive this type of advertising that relies on cross-app data collected over time across various apps and devices.

To opt out your device ID from IBA with a specific company, simply go to the Device ID-Based Choice tool and toggle the switch next to the company's logo from "ON" to "OFF". AppChoices allows you to decide which participating companies can deliver interest-based advertising to your device.

With the new Token ID-Based Choice (beta) tool, you can also opt out or revoke consent for having your data collected or used for IBA linked to the email address you provide.

When it comes to ads in your apps based on your interests, the power is in your hands.

California residents can also use AppChoices to submit requests to opt out from the sale of personal information under CCPA for this device with some or all participating companies. To request an opt out for a specific company, set the Status button next to the company's logo to "Send". Choose "CA Opt Out Send All" to opt out from all listed companies. To learn more about a particular company's policies, click on its logo.

AppChoices is also available in Spanish. Simply adjust the settings to the Spanish language.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. For more information about these Principles and the DAA's enforcement and accountability program, visit <a href="www.aboutads.info/enforcement">www.aboutads.info/enforcement</a>.

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

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Latest Version
2.1.8

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