2.1.8 Safe to install
Empower Your Privacy with AppChoices
AppChoices offers a user-friendly way to manage your ad preferences, helping users take control of their data and enhance their online privacy.
Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).
AppChoices provides transparency with participating companies and allows you to limit their collection of cross-app data for interest-based ads. Developed by the Digital Advertising Alliance and supported by the DAA's independent accountability program, AppChoices enables you to opt out of interest-based advertising with a specific company or choose to opt out with all companies in just one click.
Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is known as interest-based advertising (IBA). AppChoices empowers you with choices regarding whether you receive this type of advertising that relies on cross-app data collected over time across various apps and devices.
To opt out your device ID from IBA with a specific company, simply go to the Device ID-Based Choice tool and toggle the switch next to the company's logo from "ON" to "OFF". AppChoices allows you to decide which participating companies can deliver interest-based advertising to your device.
With the new Token ID-Based Choice (beta) tool, you can also opt out or revoke consent for having your data collected or used for IBA linked to the email address you provide.
When it comes to ads in your apps based on your interests, the power is in your hands.
California residents can also use AppChoices to submit requests to opt out from the sale of personal information under CCPA for this device with some or all participating companies. To request an opt out for a specific company, set the Status button next to the company's logo to "Send". Choose "CA Opt Out Send All" to opt out from all listed companies. To learn more about a particular company's policies, click on its logo.
AppChoices is also available in Spanish. Simply adjust the settings to the Spanish language.
You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. For more information about these Principles and the DAA's enforcement and accountability program, visit www.aboutads.info/enforcement.
The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.
Overview
AppChoices is a Freeware software in the category System Utilities developed by Digital Advertising Alliance.
The latest version of AppChoices is 2.1.8, released on 12/18/2024. It was initially added to our database on 11/16/2023.
AppChoices runs on the following operating systems: Android/iOS.
Users of AppChoices gave it a rating of 2 out of 5 stars.
Pros
- Provides users with transparency and control over the data collected by various apps and websites for personalized advertising
- Allows users to opt-out from targeted advertising by specific companies or across all participating companies
- Gives users the ability to view and manage their app choices easily in one place
- Helps in increasing user privacy and control over their online behavior tracking
- A free tool for users to utilize
Cons
- Not all apps and websites participate in the Digital Advertising Alliance program, so users may not have complete control over all data collection activity
- May require users to frequently revisit the app to update their choices as new apps or advertising companies are added to the program
- The effectiveness of opting out from targeted advertising may vary depending on how well companies adhere to the DAA guidelines
- Some users may find the interface confusing or overwhelming
David Fischer
I am a technology writer for UpdateStar, covering software, security, and privacy as well as research and innovation in information security. I worked as an editor for German computer magazines for more than a decade before joining the UpdateStar team. With over a decade of editorial experience in the tech industry, I bring a wealth of knowledge and expertise to my current role at UpdateStar. At UpdateStar, I focus on the critical areas of software, security, and privacy, ensuring our readers stay informed about the latest developments and best practices.
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